I'm a highly seasoned, multi-skilled Creative Director and Copywriter with over 20 years of experience shaping the voice, vision, and strategy for some of the world’s most iconic brands and fastest-growing tech companies.

With deep expertise across Tech, B2B, SaaS, and Product Design + Marketing, I bring a rare blend of conceptual creativity, product intuition, and strategic clarity to every project I take on. I become obsessed with even the tiniest of details, and exceeding expectations in all that I do.

I’m often credited with introducing what has since become widely known as conversational copywriting to Silicon Valley while working at Google in 2012.

This approach—simplifying complex, technical messaging into intuitive, human language—has helped shift B2B marketing toward something more meaningful: H2H (Human-to-Human). It's a principle I continue to champion in all the work I do today.

Expertise across all forms of copy and content

I’m absolutely fluent in every major content format used in modern marketing, including:

• Advertising: Concepts and copy across digital, print, and integrated campaigns

• Marketing Copywriting: Landing pages, email, campaign messaging, and performance-focused content

• Product Writing (UX/UI): In-product copy, onboarding flows, microcopy, feature naming, and messaging hierarchy

• Lead Gen Copywriting: High-converting CTAs, form flows, and nurture sequences

• Brand Copywriting: Positioning, messaging frameworks, manifestos, and voice & tone guidelines