Full-time & Long-term Contract Roles
Collaborated with a cross-functional team of 15+ designers to edit, simplify, and optimize UI/UX copy for Verizon's Protect app.
Ensured all in-app messaging was clear, concise, conversational, and aligned with Verizon’s brand voice.
Lead UX Copywriter & Content Strategist
Jan 2025 – May 2025
Client: Verizon
PUBLICIS SAPIENT
Strategized and authored the comprehensive 25-page CoPA editorial style guide to unify voice and tone across 67 state agencies—each with unique missions and audiences.
Trained and onboarded content teams from all 67 agencies, introducing them to the new style guide and voice/tone standards.
Implemented and led agency onboarding to Gather Content, the chosen content platform for migrating live sites from WordPress to Adobe Experience Manager (AEM).
Facilitated four weekly hour-long copywriting working sessions with agency teams to coach them through tight production timelines and content transformation efforts.
Reviewed and delivered real-time feedback on 80–200 web pages per agency, ensuring adherence to style guidelines, content strategy best practices, and accessibility standards.
Authored and styled web pages directly in AEM, helping maintain momentum on priority deliverables and site launches.
Recruited, hired, and managed a team of five copywriters over six months to support content production and quality assurance.
Lead Copywriter & Copy Manager
Oct 2023 – Jan 2025
Client: Pennsylvania (CoPA / pa.gov Redesign)
Creative Director/Copywriter & Sr. Marketing Strategist
Mar 2023 – Feb 2024
AWS Partner Marketing Campaigns
AWS (AMAZON WEB SERVICES)
Strategized, executed, and oversaw the end-to-end development of fully integrated, multi-channel demand generation campaigns that promote six-figure sponsorship packages to AWS’s global Partner audience—spanning 9 annual, large-scale events and conferences.
Elevated creative quality across all touch points while ensuring strict brand consistency and alignment across a wide range of assets and distribution channels.
Simplified complex messaging for a diverse global audience of developers, technologists, and business leaders—ensuring clarity and relevance across personas.
Managed iterative feedback from program leads and director-level stakeholders, aligning campaign execution with evolving business goals.
Oversaw a fully remote dev team to ensure production quality met Amazon-level standards and matched final Figma designs.
Tracked campaign performance metrics, documented findings, and translated insights into best practices that informed and improved future strategy.
Led day-to-day marketing strategy and execution to support the successful launch and growth of a new Amazon Prime business line.
Designed and wrote cross-channel creative assets—including landing pages, product UI/UX copy, paid and organic social, email marketing, and video scripts—tailored for user acquisition and engagement.
Contributed directly to reaching the launch goal of 100,000 new subscribers within the first two months.
Developed and delivered a four-hour copywriting boot camp for 800 Prime team members at an offsite event in Seattle, WA—introducing teams to conversational copywriting best practices and the Amazon Prime voice and tone guidelines.
Creative Director/Copywriter & Sr. Marketing Lead
May 2022 – Jan 2023
New Amazon Prime Business Line Launch (Prime Access)
AMAZON PRIME
Managed and mentored a 27-person creative team—including copywriters, designers, animators, and videographers—delivering high-impact work across B2B and B2C initiatives.
Directed the creative vision and production of all cross-org sales and marketing assets, ensuring a seamless and elevated user experience across all channels: product UI/UX, email marketing, paid and organic social, and video.
Ensured all creative outputs were compelling, actionable, on brief, on brand, and delivered on schedule.
Partnered closely with marketing, strategy, and PR leads to align with briefs, share performance recaps, and identify opportunities for optimization and growth.
Creative Director/Copywriter
Sept 2017 – Nov 2018
Cross-Org Sales & Marketing
YELP
Associate Creative Director & Senior Content Manager
July 2015 - Oct 2017
Client: Toyota
SAATCHI & SAATCHI
Managed a team of four content writers producing digital content for Toyota.com and print assets for local dealerships—supporting the global marketing of Toyota’s 27-vehicle portfolio to over 25 million customers.
Collaborated on high-priority projects under the direction of Creative Director Dwayne Koh, contributing to strategic content development and cross-functional alignment.
Oversaw the production of The Impossible Quest, a $1M fully customized 4D brand experience launched at TechCrunch Disrupt 2017—introducing attendees to Prius Prime, Toyota’s most technologically advanced vehicle at the time.
Led the content launch of Concept-i, Toyota’s autonomous concept car, managing strategic messaging across Toyota.com, global PR channels, and CES event materials.
Authored LinkedIn’s brand voice and tone style guide, establishing a unified writing standard across all marketing and product touch points.
Ensured all marketing assets—from landing pages and social to email and video—aligned with brand guidelines and maintained a consistent, compelling voice across channels.
Designed and led a four-hour global copywriting masterclass, training cross-functional teams (sales, marketing, and product) on both the new style guide and foundational copywriting best practices to streamline campaign development.
Partnered with brand designers to concept and produce integrated marketing campaigns targeting small, medium, and large businesses—driving awareness and adoption of LinkedIn’s tech solutions.
Collaborated with product designers to refine UI copy, ensuring content across the user experience aligned with brand standards and UX writing best practices.
Senior Brand Copywriter & UX Writing Lead
Oct 2012 - Oct 2014
Dedicated B2B Brand Marketing and Product Writer
Hired by the world’s largest tech company to craft digital copy and content for AdWords, with a focus on small-to-medium business (SMB) audiences.
Ensured all marketing assets—from landing pages and social to email and video—aligned with brand guidelines and maintained a consistent, compelling voice across channels.
Designed and led a four-hour global copywriting masterclass, training cross-functional teams (sales, marketing, and product) on both the new style guide and foundational copywriting best practices to streamline campaign development.
Partnered with brand designers to concept and produce integrated marketing campaigns targeting small, medium, and large businesses—driving awareness and adoption of LinkedIn’s tech solutions.
Collaborated with product designers to refine UI copy, ensuring content across the user experience aligned with brand standards and UX writing best practices.
Sr. B2B Copywriter
Oct 2010 - Dept 2012
Google (AdWords/SMB Marketing)
AVRETT FREE & GINSBERG
Copywriter
Jul 2004 – May 2006
Clients: Dewar’s 12, Purina Friskies, 21st Century Auto Insurance, Wolverine
Executed campaigns across traditional and digital formats, adapting visuals to each medium.
Freelance & Short-term Contract Roles
FREELANCE COPYWRITER
Clients have included:
Tech companies: Hai (2018-2019) | aiSTYLIST (2018-2019) | ThirdChannel (2018-2019) | Zuora (2015-2016) | Kore (2016) Cisco (2015-2018) | Vibes (2017-2018) | Canto (2016) | Riverbed Technology (2016) | Fortinet (2015) Urbint (2018) | Verto Analytics (2017) | Babbel (2017) | NetApp (2016) | Social Chorus (2018-2019) Oracle (2016) Polycom | Lenovo | DocuSign | DemandBase | 6Sense | VMWare
Ad Agencies: Results Advertising (2018) | Big Idea Advertising (2018-2019) | RHODE Advertising (2016-2017) | Decca Design (2014-2019) | Knightsbridge Branding (2016) | HavasSF | Red Crow Marketing | Glue Advertising
Financial Services Companies: DAAC (2018) | Western Union (2016) | Stash (2016)
CPG Brands: Field Trip Beef Jerky (2014-2020) Creator (2018) | Replenish Blender
Education: The New School NYC (2018) United Way (2017)
Beauty: Lancome (2015) | EcoNugenics
Real Estate: Tishman Speyer (2016)
Hospitality: The James Hotel (2016) SF Symphony
2013-Present
Educator, Trainer & Coach
MIAMI AD SCHOOL
Instructor & Mentor
Sept 2012 - May 2016
Taught advertising portfolio students with a focus on giving back to emerging talent while developing leadership, mentorship, and management skills.
Started by teaching Basic Advertising, which grew into leading eight distinct courses over four years—impacting 150+ students across both campuses.
Delivered an Industry Heroes lecture on the value of using LinkedIn as a creative portfolio platform, helping students position themselves for real-world success.
SF SCHOOL OF COPYWRITING
Instructor
Sept 2015 - May 2016
Invited by the founder to design and teach a custom course for the school’s curriculum after returning to San Francisco to work at Yelp.
Created and led 360° Copywriting: Best Practices Across the Digital Ecosystem—a 6-part course tailored for content creators and small business owners.
Developed weekly sessions focused on specific content channels: websites & landing pages, email marketing, UI/UX writing, social media, and video scripts.
Combined strategic frameworks with hands-on exercises to help students build confidence, consistency, and clarity in their digital copywriting.
Education
SCHOOL OF VISUAL ARTS
Sept 1999 - May 2004 B.F.A. Advertising & Graphic Design Graduated 2004 | 4.0 GPA
Awarded the prestigious BBDO internship in 2003, where my professional career began before graduation.