Home of Intelligence—a custom-designed AI dashboard for MARS, Inc employees | 2025 | Freelance Creative Director/Copywriter

MARS

Meet our 3 types of users at MARS, Inc

Your Snacking Marketing Director is curious to find out how the campaign that launched 3 weeks ago impacting NPS across channels.

Your CX/Consumer Insights Analyst wants to know which pet treat SKUs are driving the most complaints this quarter.

Your CX/Consumer Insights Analyst wants to know which pet treat SKUs are driving the most complaints this quarter.

Customized login screen

Example of a conversation between this user and the AI based on their role at MARS, and their particular set of needs

UX/AI on desktop

UX/AI on mobile

Customized login screen

Example of a conversation between this user and the AI based on their role at MARS, and their particular set of needs

UX/AI on desktop

UX/AI on mobile

Customized login screen

Example of a conversation between this user and the AI based on their role at MARS, and their particular set of needs

UX/AI on desktop

Storyboards for videos to pitch the Home of Intelligence to MARS executives—3 concepts/ways in

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