The launch of Prime Access—50% off Prime membership for lower-income customers | 2022 | Creative Director/Copywriter & Sr. Marketing Partner
AMAZON PRIME ACCESS
Launch video - launched on NBC News
Results: 22 Million Impressions | 12 Million video completions
Refreshed landing page
Refreshed product onboarding experience
New member email onboarding series
Organic & paid social ads
Article from aboutamazon.com