TOYOTA PRIUS PRIME
A custom designed 4D/VR experience launched at TechCrunch Disrupt | 2018 | ACD at Saatchi & Saatchi
Awards & Mentions:
Bronze Ciclope Special Award | Fast Company | Creativity Online | FWA – Site of the day | Futurism | Adweek | Engadget
Syd Mead, the visual director behind the films of Tron, Aliens and Blade Runner got behind this new VR experience for Toyota’s Prius Prime, which launched at TechCrunch Disrupt. This 4D VR installation puts you behind the wheel of the new Prius Prime in a futuristic setting.
